Digital transformation is now a must for companies looking to stay competitive in a technology-dominated society.
Integrating digital products into your SME is no longer just an option, but a necessity to optimize its growth.
However, one question remains: how can you ensure the sustainability of your digital products? This article will answer that question. We will explore together four strategic activities essential to the longevity of your digital products; the design of a service Blueprint, conducting user tests, setting up feature workshops, and prioritization workshops.
The service blueprint: a multidimensional mapping of the customer journey
The Blueprint is an important collaborative analysis in the early stages of developing a digital product. More than just a simple linear representation, the Blueprint creates a multidimensional map of the customer journey, offering a detailed overview of all possible interactions with the product. The concept of the Blueprint encompasses several levels of interaction, whether it’s customer support, the user interface, integration with other systems, and much more.
By setting up a comprehensive Blueprint, you are able to understand how users interact with your product. It is by identifying where the points of contact, feelings, and irritants are located that you can optimize their experience and ensure the sustainability of the digital product within your company.
At Libéo, we use a co-design approach with the stakeholders of your company to draw the service Blueprint that is closest to the reality of your users. This tailor-made approach guarantees us a good understanding of your users’ needs for the rest of the development. Surprisingly, many of our clients learn a lot about their own customers during this stage.
Ensure the success of your digital transformation
Curious about how to extend the sustainability of your digital products? Contact Libéo for a collaborative and strategic approach that values customer experience and strengthens the competitiveness of your business. Together, let’s evolve your digital products in a smart and sustainable way.Contact us
User testing: optimization through feedback
One of the keys to the success of developing a digital product lies in user testing. This crucial step is not limited to simply collecting opinions; it involves engaging in a dialogue with users throughout the product delivery process to precisely understand their expectations, needs, and objectives. The richness of user feedback is used to refocus the continuation of development. It is during testing that we validate or invalidate our initial hypotheses. By integrating this feedback into the development process, you ensure the creation of a product that truly meets the needs of your target audience.
User testing is not an end in itself, but rather a tool for continuous improvement. The results obtained can indeed lead to necessary adjustments to optimize the user experience. By listening to your users, you take a step forward in ensuring the sustainability of your digital product.
Features workshop: precise segmentation for better development
Prioritization: focus on what adds most value
In addition to the features workshop, it is important to prioritize in order to focus on the elements that bring the most value to your business. This means concentrating on aspects of the product that meet the most urgent needs of your users, or those that stand out from the competition. By having a clear prioritization strategy, you can ensure that your efforts and resources are used efficiently. The crucial question at this stage is; what will bring the most value to the next deployment?
To ensure the longevity of your digital products, it is important to understand your users, listen to them, and reframe development as needed. By adopting a user-centered approach, you ensure that you are adding the right value to your product, and ultimately, that’s what counts for the successful development of it and thus ensuring its durability over time.