Context
Tourisme Chaudière-Appalaches (TCA) called on Libéo to overhaul its members management platform. The project was part of a campaign carried out from 2017 to 2021. It was also a real turning point for the entire region! In order to further invite visitors to meet the passionate people of Chaudière-Appalaches, TCA wanted to have a strong Web presence while simplifying its internal management tools.
To achieve its objectives, TCA can count on its main platform Chaudiereappalaches.com, as well as 6 subdomains, including Lotbinière or Bellechasse. Its ecosystem also includes the routedesnavigateurs.ca site that the organization manages in partnership with various stakeholders. More than efficient, this digital set generates more than 400,000 sessions per year!
The interactive map to identify the essentials
The interactive map makes it easy for visitors to discover the area’s must-see attractions, with detailed information and personalized itineraries for optimal exploration.
Menu optimized for mobile experience
The menu has been redesigned to provide smooth and intuitive navigation on mobile devices, allowing users to quickly find the information they are looking for, even on the go.
Page variation for marketing campaigns
Pages dedicated to marketing campaigns, such as the web series, are designed to maximize visual impact and engagement, with tailored content and clear calls to action.
Our solution
A new web platform for Tourisme Chaudière-Appalaches
In addition to the strategy, a new web platform with optimized content was developed. The entire new digital strategy therefore seeks to get the customer to take action. The platform is now one of the main showcases of the tourist destination. It is also an essential reception tool and the nerve center of customer conversion strategies.
A great experience for customers and members!
The new platform is made up of simple and relevant interactive tools that all align with trip planning. Planning which is also integrated into other platforms already popular with users. Thus, the site was truly designed to be the region’s tourist portal. Everything is obviously bilingual and updated daily.
Furthermore, each member now has a complete file according to the category to which they have joined. Inside, relevant information concerning the product offered is presented to Internet users and potential customers.
An equally pleasant administrative experience
However, it is not only what you see as a user that has been achieved in this project. A gradual migration of the old management system (CMS) was also carried out. From now on, TCA is much better equipped, both for its promotion and for its management. To achieve this, we used the Django framework. It then allows TCA to set up a modern and particularly dynamic online tourism offer.
Users can book individual sessions for various activities, providing increased flexibility and customization.
The site offers a classification of attractions and services by type of clientele, making it easier to find options suited to each visitor.
A dedicated section allows you to discover and register for local events, with regular updates and full details.
Search and find
- Models
- Graphic universe
- Gamification
- Offline
An application at the heart of the zoo
The “Search and Find” application is a fun interactive game designed to enrich the experience of young visitors during their visit to the Miller Zoo. Developed in collaboration with Tourisme Chaudière-Appalaches (TCA), the UX/UI of the application offers a captivating user experience. Connected to the TCA management system, the application allows rewards to be sent to users at the end of their journey. Additionally, even in case of unstable network, progress is saved in the browser, ensuring that players do not lose any data until the page is refreshed.
Conclusion
Very quickly, it was successfully put online in June 2017. The web platform displays a new, more current design and it has gone from a “member directory” site to a real inspiring content platform, relevant and engaging. On the other hand, vacationers can now plan their activities easily. TCA is now equipped with a web platform capable of adapting to the reality of its market.
Contact us
Our passion for digital is matched only by our passion for people. We are already looking forward to discussing your digital product with you. Write to us or come see us at one of our offices or by teleconference. See you soon!
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