Context
It all started when TCA asked Libéo to redesign its member management platform. The project took place during a campaign from 2017 to 2021 and ended up being a real turning point for the entire region! In order to invite more visitors to meet the passionate locals in Chaudière-Appalaches, TCA wanted to develop a strong online presence while simplifying its internal management tools.
To reach its objectives, TCA relies on its main platform chaudiereappalaches.com, as well as six subdomains for areas such as Lotbinière and Bellechasse. Its network also includes the routedesnavigateurs.ca website, which the organization manages in partnership with various stakeholders. To say that this digital solution has performed well would be an understatement—it generates more than 400,000 visits per year!
The Tourisme Chaudière-Appalaches project
Stage one: Analyze
Initially, Libéo was selected to help TCA conduct a comprehensive audit of its online presence. The goal was to make innovative digital recommendations to the organization in anticipation of a large project.
Stage two: Provide guidance
Following the results of the audit, an analysis of tourism trends and our recommendations based on their business context, a new digital strategy was born. TCA now has a game plan, a vision and solid data to support its overall marketing planning. The number one goal of the platform is now to assist, guide and reassure potential visitors in order to:
- Attract them to the destination
- Make it easier for them to plan their getaway
Of course, the ultimate goal was to increase the number of visitors to the region!
