Challenge
Tourisme Chaudière-Appalaches (TCA) is a private non-profit organization. Its members come from various groups in the tourism sector, including the accommodation, restaurant and event industries. From their standpoint, TCA’s mission is to exercise regional leadership in terms of marketing and information. Its ultimate goal is to drive the development of tourism for the benefit of its members.
Défi
To develop a custom platform that makes it easier for visitors to meet the passionate people in Chaudière-Appalaches.
Solution
A new, optimized Association Management System (AMS) platform created using a detailed strategy, with simple and relevant interactive tools.
Results
TCA is literally becoming a leader in its industry and is known for its innovative platform. The member, employee and visitor experience is more relevant than ever.
Context
It all started when TCA asked Libéo to redesign its member management platform. The project took place during a campaign from 2017 to 2021 and ended up being a real turning point for the entire region! In order to invite more visitors to meet the passionate locals in Chaudière-Appalaches, TCA wanted to develop a strong online presence while simplifying its internal management tools.
To reach its objectives, TCA relies on its main platform chaudiereappalaches.com, as well as six subdomains for areas such as Lotbinière and Bellechasse. Its network also includes the routedesnavigateurs.ca website, which the organization manages in partnership with various stakeholders. To say that this digital solution has performed well would be an understatement—it generates more than 400,000 visits per year!
The Tourisme Chaudière-Appalaches project
Stage one: Analyze
Initially, Libéo was selected to help TCA conduct a comprehensive audit of its online presence. The goal was to make innovative digital recommendations to the organization in anticipation of a large project.
Stage two: Provide guidance
Following the results of the audit, an analysis of tourism trends and our recommendations based on their business context, a new digital strategy was born. TCA now has a game plan, a vision and solid data to support its overall marketing planning. The number one goal of the platform is now to assist, guide and reassure potential visitors in order to:
- Attract them to the destination
- Make it easier for them to plan their getaway
Of course, the ultimate goal was to increase the number of visitors to the region!
Our solution
A new web platform for Tourisme Chaudière-Appalaches
Every part of the new digital strategy was designed to get the customer to take action. In addition to that strategy, we developed a new web platform with optimized content, which is now one of the main showcases of the tourist destination. It’s also an indispensable hospitality tool and the focal point of customer conversion strategies.
A great experience for customers and members alike
The new platform includes simple and relevant interactive tools that are all geared toward trip planning. They are also integrated with other platforms that are already popular among users. Therefore, the site was truly designed to be the tourist portal for the region. Of course, the entire site is bilingual and updated daily.
In addition, all members now have their own complete page under the category they belong to. On that page, potential customers and internet users are provided with relevant information about the products and/or services offered.
Experience also on the administration side!
However, it is not only what you see as a user that has been achieved in this project. A gradual migration of the old management system (CMS) was also carried out. From now on, TCA is much better equipped, both for its promotion and for its management. To achieve this, we used the Django framework. It then allows TCA to set up a modern and particularly dynamic online tourism offer.
Conclusion
Very quickly, it was successfully put online in June 2017. The web platform displays a new, more current design and it has gone from a “member directory” site to a real inspiring content platform, relevant and engaging. On the other hand, vacationers can now plan their activities easily. TCA is now equipped with a web platform capable of adapting to the reality of its market.
Does that give you an idea?
Our passion for digital is matched only by our passion for people. We are already looking forward to speaking with you at one of our offices or by teleconference. See you soon!
