Union des producteurs agricoles – A platform for all

Creating an inclusive platform for everyone

In 2019, we began our collaboration with the Union des Producteurs Agricoles (UPA) of Quebec, an organization as complex as it is fascinating. The UPA, with its 150 regional and provincial groups, 89 local unions, and 12 regional federations, including the UPA federation of Quebec and that of Longueuil, represents a true Quebec agricultural ecosystem. Unraveling this complexity to create an adapted web platform was a stimulating challenge, filled with unforgettable co-creation moments.

A hub for all needs

Our first step was to clearly identify the target audiences of the UPA. From agricultural producers to specialized groups, including local unions and regional federations, each actor had their specific needs and expectations. Our goal was to create a platform that could serve everyone, a digital hub where each user would find what they were looking for. This platform was also intended to serve as a new window for the marketing of Quebec’s agricultural products.

Ensure content discoverability

Considerable effort was devoted to ensuring content discoverability. Advanced SEO (Search Engine Optimization) techniques were applied to optimize online visibility, focusing on relevant keywords, site structure, and content quality. This strategic approach ensures that the UPA’s essential information is easily accessible to producers, partners, and the general public, thereby facilitating engagement and the dissemination of knowledge within the agricultural community.

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Youth Section

The youth section, newly integrated into the UPA platform, is designed to directly engage young people in agriculture. This section aims to educate, inspire, and motivate the next generation.

Training Catalog

The UPA’s training catalog provides comprehensive access to targeted educational programs for producers, enriching skills and knowledge. It covers a wide range of topics, from modern agricultural techniques to business management, thus supporting continuous professional development.

Timeline

The UPA’s timeline, detailing the organization’s history, illustrates the evolution and significant milestones of the Union. This chronology highlights the challenges overcome and the successes achieved, underscoring the importance of unity and solidarity in the agricultural sector.

Our solution

Crafting a digital ecosystem for agriculture: a journey of co-creation and innovation

Through our design thinking workshop methodology, we were able to delve deep into the business domain of the UPA, understanding its vision and challenges. This enabled us to develop solutions tailored to each target audience, in alignment with the UPA’s mission. Co-creation sessions were crucial at this stage, allowing us to work closely with the UPA to define the most relevant features. The construction of the web platform was carried out on TYPO3, a flexible and powerful content management system. With TYPO3, we were able to develop a robust and scalable platform that reflects the breadth and diversity of the UPA’s activities.

Technologies

Integrated ecosystem managing dozens of websites
Accessibility and responsive design
Search engine optimization
Design system

The redesign of the digital ecosystem of the Union des Producteurs Agricoles (UPA) has been a true odyssey marked by innovation. By deploying TYPO3, a CMS with unmatched flexibility and power, we have shaped a web platform that matches the diversity and richness of UPA’s activities. This digital transformation is not just about aesthetics or functionality; it embodies our vision of a connected, dynamic, and resilient agricultural ecosystem in the face of contemporary challenges.

Design system to maximize the autonomy of webmasters

Geolocation to personalize the user experience

Multisite allowing the reuse of content modules and saving money on development

It went very well with Libéo. Right from the start of the project, we felt involved. This redesign project was a success both internally and externally!

Madoura Boutet

Communications and marketing advisor

Conclusion

With this platform, UPA members can now access a wealth of information and resources, share knowledge, organize activities, and connect with their peers, all within a user-friendly and intuitive digital environment.

The work we have accomplished with the UPA is a vibrant testimony to what we aim to achieve at Libéo: creating digital solutions that unleash the potential of our partners and have a significant impact on their activities. This collaboration with the UPA is a precious memory for us, a reminder of the power of co-creation and the importance of understanding our clients’ needs. We are honored to have played a role in realizing this vision and are proud of what we have accomplished together.

By working with organizations like the UPA, we contribute to the redesign of Quebec’s digital ecosystem, supporting agricultural producers, agricultural businesses, and forest producers. Aware of the challenges posed by climate change, we are determined to help our partners overcome them. By promoting local marketing and supporting initiatives like “eat local,” we hope to contribute to a more sustainable future for Quebec.

Contact us

Our passion for digital is only matched by our passion for people. We are already looking forward to discussing your digital product with you. Write to us or come see us at one of our offices or in a video conference. See you soon!

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A platform for all